Poshaabe is the most humble product we meet and live with every day. It means thread. Po- Pooja and Sha- Shalini were elated when they discovered the magic of the syllables in their names. It feels that it’s meant to be. Silly childhood game of selling bags made out of handkerchief suddenly started looking like a signal. Po and Sha always had a special liking for the countless and varied forms of art and culture across India. Even after spending many years in the corporate world, their passion never abated. Thus in 2016, fighting many odds, Poshaabe was born.

The brand POSHAABE is a fresh design house that centers on creating a range of attire with a blend of tradition and contemporaneity. Poshaabe’s crafted inspirations pay attention to details and the designs add elegance, boldness and grace. POSHAABE or thread, the basis of the brand's inspiration is a reminder of the craft traditions of India. Like a pure creation that begins with a needle and thread, POSHAABE offers novelty each time it is experienced.

Poshaabe is the maker of simple and humble designs using our very own and known fabrics to make our souls sing with joy. Artisans from all around the country create raw and uninhibited designs using their ancestral weaving processes. Poshaabe talks to tradition and weaves its own creation. We salute their craftsmanship and are thankful to them for keeping this art alive. Poshaabe products are just a token of representation of the innumerable souls who have touched the fabric. We aspire to keep the undying spirit of artistry alive.